Universal Music Group and Brands

UMGB is the global creative agency by Universal Music Group.

Our Mission

Helping brands engage and create meaningful connections with their audience. We offer solutions based on the characteristics of their own local market, while leveraging the power of entertainment, content and experimental marketing.

Bringing fans, brands and culture together.

With our roots in world's biggest music player, we help brands shape their voice in culture

What we do

UMGB offers a unique approach to brand marketing. Whether your brand is looking to shift perception, reach a new generation, boost sales or build loyalty, we will help you define your voice in culture.

We think strategically and creatively to produce branded experiences and campaigns for clients around the globe. From long-form and short-form content to immersive events. Original compositions to live showcases. We don’t do ordinary and neither
should you.