Samsung wanted to create awareness within generation Gen Z for their Samsung Galaxy S20. In response to their brief we’ve worked together with Jade for this campaign. Jade is 17 years old and has a lot of audience between the age of 14-22YO. Besides her followers have a high engagement. We shot her newest song ‘Lately’ in vertical perspective with a Samsung Galaxy S20.
This video was linked to a Samsung video competition, where one winner received the opportunity to be the co-producer on set with a professional video crew and create a behind the scenes video to capture the whole process on film. After two shooting days on multiple locations the clip was a wrap, a story focused on the lifestyle and behaviours of the target audience. And what’s unique in Belgium, the video clip was shot fully in a vertical perspective using all different features of the smartphone.
Get inspired by how we helped our clients reach their objectives
Get inspired by how we helped our clients reach their objectives