Samsung wanted to create awareness within generation Gen Z for their Samsung Galaxy S20. In response to their brief we’ve worked together with Jade for this campaign. Jade is 17 years old and has a lot of audience between the age of 14-22YO. Besides her followers have a high engagement. We shot her newest song ‘Lately’ in vertical perspective with a Samsung Galaxy S20.
This video was linked to a Samsung video competition, where one winner received the opportunity to be the co-producer on set with a professional video crew and create a behind the scenes video to capture the whole process on film. After two shooting days on multiple locations the clip was a wrap, a story focused on the lifestyle and behaviours of the target audience. And what’s unique in Belgium, the video clip was shot fully in a vertical perspective using all different features of the smartphone.