In order to boost awareness around the ING smart banking app through an exclusive in–app activation inviting people to a free concert by Oscar and the Wolf. We are proud to say this case won the ‘Best of Activation’ Awards and the ‘Best Entertainment Sponsorship’ award.
Through social media people were invited to download and log into the ING smart banking app where clients would receive a pop-up and could register for the free concert in one click. The tickets were sold out in two hours and 10.000 people were invited. The 300 most active and engaged app users received a personal VIP invitation on top of the concert, with access to the ING Lounge and afterparty with DJ.