Every year, Google highlights the most searched words, sentences, questions of the past year in the Google Search Engine, in an original way. This year Google wanted to create a ‘Google Year in Search’ track.
The French artist Suarez took on this challenge and created a new song with Google’s most searched words and themes. The campaign was targeted to the French speaking part of Belgium.
In only 3 weeks, Suarez created and launched a new track and video for the ‘Google Year in Search’ track. The video was premiered on YouTube reached more than 160K views. The campaign was picked up by local media which resulted in different press articles talking about the activation.