When purchasing a perfume item on Mother’s Day, Ici Paris XL clients could win a duo ticket for an exclusive showcase of Agustin Galiana. The sales activation generated over 100 extra sales.
Leading up to Mother’s Day, a social video teasing campaign and radio commercial were launched inviting people to visit the Ici Paris XL store on this date. Thanks to the campaign, 50 winners got the chance to experience a live concert with their mother at an Ici Paris XL store. On top of that, they got the unique chance to personally meet the artist, Agustin Galiana.
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