Together with Mazda we selected our female urban artist Coely to be one of the ambassadors for the Mazda festival campaign. The ambassadorship was highlighted through an engaging contest: one duo could win a VIP experience at Tomorrowland ánd be driven to the festival by their favouriteartist in a Mazda!
The contest ran on social media inviting people to the contest page on Mazda’s website. In one week, 5.000 people participated to the competition. Coely, being one of the four ambassadors driving the contest, accounted for 38% of the participations.
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