For the launch of PlayStation’s ‘The Last Of Us Part II’, they asked one of our artists to cover the soundtrack of the game. In order to engage with fans, part of the campaign focused on a unique contest: asking fans to submit their own version of the song for a chance to win Ellie’s famous guitar, the main character of the game.
TV personality and rising star Tinne Oltmans covered the song and promoted the campaign on her socials. She shared her version of the soundtrack on her Instagram and referred people to a tutorial video on IG TV explaining the contest. In less than three weeks more than 50 participants submitted their version of the soundtrack.