For the launch of ‘Yugo’, Telenet wanted to engage with young adults to promote their newest entertainment offering. The main message of the campaign was: “Do Your Thing!”. 
To honour the campaign tagline, the mobile provider gave two iconic music artists carte blanche to come up with their own version of Edith Piaf’s iconic song “Non, je ne regrette rien”. Starring in the lead roles are enfant terrible Zwangere Guy and Belgian music phenomenon Arno, two generations of artists with one thing in common: they live life on their own terms. 

The cover song was launched alongside a music video created by director Koen Mortier of Czar productions. In a quest to conquer a young audience, the video was launched on YouTube.

This exclusive piece of content is promoted through:   

• An out of home campaign in Brussels, Ghent and Antwerp;  
• A digital media plan with various recuts of the videoclip;  

• A press reach with interviews on TV (Bruzz), radio (Stu Bru) and print (HLN, Metro, Newsmonkey) 
• The airing of the videoclip in movie theatres around Brussels.